Dublin Core
Title
"Where there's life...there's Bud." Budweiser Advertisement Sports Illustrated, 1968.
Subject
Budweiser, beer, white men, sports fan, weekend
Description
The advertisement reads "This calls for a Budweiser" in large lettering.Three middle-aged white men study a billiard table, one holding Budweiser can and another holding a glass of beer. The text reads "Saturday afternoon...and Monday's a thousand miles away. Bet a cold Budweiser you can't drop that shot." The men are rendered as happy drinking companions, and their identity as working men is made clear by the language around 'Monday.
The ad is realtable particularly to older, anglo males, and though the characters are illustrated, they dressed and styled to look like realistic renderings of the white American male archetype. One wears a button down and a wedding ring, another a tie, and another a sweater vest over a plaid shirt. The ad is conspicuous among the pages of an extended essay about black athletes, and makes clear that the Sports Illustrated readership is likely white.
The ad is realtable particularly to older, anglo males, and though the characters are illustrated, they dressed and styled to look like realistic renderings of the white American male archetype. One wears a button down and a wedding ring, another a tie, and another a sweater vest over a plaid shirt. The ad is conspicuous among the pages of an extended essay about black athletes, and makes clear that the Sports Illustrated readership is likely white.
Creator
Katherine Brown
Source
Sports Illustrated, July 1, 1968
Publisher
Time Inc.