Browse Items (73 total)

The advertisements asks the viewer "Business problems building up? Profit squeeze? Paperwork? Costs? Improved communications might help you solve them." The ad is a pitch for hiring Bell Telephone System's "communications consultant" who can analyze…

The advertisement includes a photo of laughing white women and men drinking, with a large game fish hung up behind them. Presumably, they are enjoying a cocktail after a successful day of sportfishing. The text below asserts, "Taste is the name of…

DuPont's "Antron" nylon promises a "light and lustrous" material for ski jackets. The coat ensures "rugged" performance and "bulk-free warmth". Three white men wear the coats in different styles and colors. They gaze at the camera seriously, holding…

A list of the consumer items that a man must have in order to be thought of as an "Outer Man." This list includes a tackle box for fishing, a tennis racquet, cameras, binoculars, and a set of golf clubs with matching hat and shoes. In total, all of…

This is a list of items that a man would require in order to be seen as an “All-Around Man” who could be thought of as a renaissance man. These consumer goods promise a lifestyle and an image of someone who could do it all to any man who bought them.…

This display dictates what consumer goods signify that the man who owns and displays them is a “Inner Man.” The inner man is someone who keeps inside and needs peace and serenity to power their creative process. So in order to be an inner man, you…

This Father’s Day shopping list details the consumer products that must be bought in order for a man to considered an “Upstairs Man.” This is someone who has enjoys himself at home, who keeps himself immaculately groomed, and always looks his best.…

This set of consumer goods, which include a cowhide briefcase for work, a straw hat and portable alarm clock, three different sets of hedge trimmers, a bar master, an outdoor grill and a full set of suits and business clothes are what defines someone…

The idealized Western Man is someone who (ironically) doesn't put much stock in material goods, but rather is someone who enjoys a hard days work and whose worth is not what's in his bank account, but rather his word and the relationships that he's…