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“The Black Athlete” page 24, SI 7/1/1968
Olsen resumes his overview of the experience and disadvantages of black collegiate athletes compared to their white counterparts, beginning with a discussion of education in many poorer black communities. Olsen challenges the stereotypes that white…
“The Black Athlete” page 25, SI 7/1/1968
Olsen interviews Robert Buford, a “19-year-old very black boy” who aspires to be a pro-football player. Buford is exceptionally fast and adept at scoring touchdowns, but he grew up living in cars and often starving. Olsen interviews Buford, allowing…
“The Black Athlete” page 26, SI 7/1/1968
Olsen continues to pursue the ‘cultural gulf’ between black college athletes and their white peers. Olsen is somewhat forgiving of coaches who recruit black youth who are dismally ill-equipped for college academics, noting that “coaches are paid to…
“The Black Athlete” page 27, SI 7/1/1968
After zooming into various individual case studies of specific black athletes, Olsen returns to his initial conception of the ‘cruel deception’ that sport is transformative and beneficial to black youth and their communities. The purported…
"Where there's life...there's Bud." Budweiser Advertisement Sports Illustrated, 1968.
The advertisement reads "This calls for a Budweiser" in large lettering.Three middle-aged white men study a billiard table, one holding Budweiser can and another holding a glass of beer. The text reads "Saturday afternoon...and Monday's a thousand…
"Greater efficiency and profits" Bell Telephone System Advertisement, Sports Illustrated 1968.
The advertisements asks the viewer "Business problems building up? Profit squeeze? Paperwork? Costs? Improved communications might help you solve them." The ad is a pitch for hiring Bell Telephone System's "communications consultant" who can analyze…
"Taste is the name of the game" Imperil Whiskey Advertisement, Sports Illustrated 1968
The advertisement includes a photo of laughing white women and men drinking, with a large game fish hung up behind them. Presumably, they are enjoying a cocktail after a successful day of sportfishing. The text below asserts, "Taste is the name of…
The Outdoor Man
A list of the consumer items that a man must have in order to be thought of as an "Outer Man." This list includes a tackle box for fishing, a tennis racquet, cameras, binoculars, and a set of golf clubs with matching hat and shoes. In total, all of…
The All-Around Man
This is a list of items that a man would require in order to be seen as an “All-Around Man” who could be thought of as a renaissance man. These consumer goods promise a lifestyle and an image of someone who could do it all to any man who bought them.…