"Before he comes home..." April Showers fragrance advertisement

April Showers Fragrance.jpg

Dublin Core

Title

"Before he comes home..." April Showers fragrance advertisement

Subject

fragrance

Description

“Before he comes home…splash yourself with freshness” begins this advertisement for a deoderant cologne by Cheramy Perfumers. Behind the text, the advertisement pictures a nude woman in full makeup rubbing a clean, white towel to her face. Her expression relays both comfort and seducation. The fragrance promises an air of excitement that will shout “Honey! You’re home!” when applied to the female body. It also promises the elimination of bad odors, replacing them with the fresh scent of fallen rain.

Creator

Michael Schermerhorn

Source

True Confessions, October 1956

Language

English

Type

Magazine

Citation

Michael Schermerhorn, “"Before he comes home..." April Showers fragrance advertisement,” Magazines, accessed November 7, 2024, https://goldenorb.middlebury.edu/magazines/items/show/79.

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