"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement
Dublin Core
Title
"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement
Subject
Hygiene
Description
This advertisement for Listerine Antiseptic begins with a narrative directed at the disappointed woman pictured, though the second person point of view also implies that the reader should feel addressed. The narrative states that the man at the Blakes’ “didn’t have eyes for anyone else. But when you said goodbye, you’d already lost him” due to bad breath. The advertisement continues with information surrounding how toothpaste and non-antiseptic mouthwashes do not compare to the power of Listerine. The advertisement hinges on the importance of maintaining fresh breath.
Creator
Michael Schermerhorn
Source
True Confessions, October 1956
Language
English
Type
Magazine
Collection
Citation
Michael Schermerhorn, “"Go to bed, Stubborn...He's not going to call!" Listerine Advertisement,” Magazines, accessed November 7, 2024, https://goldenorb.middlebury.edu/magazines/items/show/80.